In recent years, markets have become quite popular in the UAE for the anti-mall experience they bring to the country. One of the oldest and most successful markets is ARTE, the makers’ market. Showcasing handmade design, art, craft, and fashion, ARTE’s monthly markets have become a staple of the UAE social calendar. Miriam Walsh, a … Continue reading
By Rares Bansecu Retargeting is a technique that more and more marketers worldwide have started to use. Amazon and other e-commerce sites are using retargeting to successfully increase their online sales. However, how we use this technique is very important. With the increasing number of sites using retargeting, the number of consumer complaints have also increased. More and … Continue reading
This new JLT barbershop nails effective radio advertising with a simple and clever campaign. Continue reading
Let me start by saying I have nothing against the Lebanese pop princess. In fact, I applaud her for remaining a wholesome family friendly performer all these years. Few artists in the Arab world succeed at remaining popular for as long as the red haired singing sensation has. It is precisely the longevity of her … Continue reading
With Instagram ads slowly rolling out in the MENA region, digital marketer Rami Itani gives us his initial observations about the platform. Continue reading
SugarMoo delivers diet-crushing delight straight to your door in Dubai. We find out more about this startup in an interview with co-founder Raki Phillips. Continue reading
Barbie has long been criticised for not updating with the times. This ad may have just changed everything. Is it genuine or just a gimmick? Continue reading
Sparks of inspiration to start your week! Continue reading
Last week I came across Emirates’s new advertisement with Jennifer Aniston purely by chance while browsing online. Usually when I find things interesting and potentially worth posting about, I bookmark them on my browser or jot them down in Evernote to look into later. But when I saw this ad, I decided it deserved an … Continue reading
Confused about why you aren’t winning pitches? Multinational marketer Mohamed Ebaid explains why clients open their doors to very few boutique agencies. Continue reading
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