Last October I wrote about Insydo being one of my favourite newcomers to the social media scene. Their clever intro video set high expectations for their marketing, as its tone was a fresh, humorous change. I was unsure if they would be able to keep it up, but their latest campaign proves that not only … Continue reading
By Azza Yehia CLARIFYING START-UP GOALS It comes as no surprise that building a start-up can be quite a daunting and an overwhelming experience. The first and most basic step of forming a start-up is pitching your idea. To do that, entrepreneurs need to put down all their ideas into a simple document identifying their … Continue reading
Sparks of inspiration to start your week! Continue reading
Sparks of inspiration to start your week! Continue reading
During the holiday season our inboxes flood with corporate well wishes from every company we have ever given our email addresses to (and even some we have never heard of!). While most of these newsletters end up straight in the spam or trash folders, sending one is still an important box for companies to tick during occasions … Continue reading
I don’t really expect article ideas to hit me while in restaurant bathrooms, but last week that’s exactly what happened at Meat Co. Madinat Jumeirah. The upscale South African steakhouse is hugely popular in the UAE and has firmly secured its place in the food scene and established its reputation as a high quality dining option. Everything about … Continue reading
The Marketing Spark 