How do you make a commodity product like salt stand out from the crowd? Continue reading
Author Archives: The Marketing Spark
Garbage in, garbage out: the importance of the creative brief
Briefs. They’re some of the most time consuming, tedious documents to put together during a creative project, but they are also the most important. Whether you’re launching a large scale website overhaul or developing a one off newspaper advertisement, the brief to your creative team member needs needs to be clear and thorough for her … Continue reading
‘Tis the Season to Be Tactful
With Eid Al Fitr just around the corner, you can expect a barrage of greetings from brands that subtly (and not so subtly) want to promote their products/services on the occasion. Seasonal advertising may seem simple, but so many brands have no clue how to do it with tact. Here are my top three tips to … Continue reading
Big project wrap up!
Hey Sparkers! It’s been a MANIC few months with my consultation clients hence the minimal blogging – sorry! Hopefully over the quieter summer months I will have more time to pick up the pace on the blogging side. I just wrapped up a big project with one of the loveliest clients I’ve ever had, Zoom In … Continue reading
3 Lessons Brands Can Learn from the Chewbacca Mom
What can brands learn from the overnight internet star? Continue reading
The priceless benefit of being someone’s “guy”
Panky is my “guy”. My jewellery guy, that is. 5 years ago my friend referred me and my now husband to Monili Jewellers as a reliable place to purchase our wedding jewellery. In the lead up to our big day we had a variety of pieces custom made with them and worked with Panky, the co-owner, the whole time. Hagglers at … Continue reading
Early Adopters and Juicy Couture Tracksuits
Bedazzled Juicy Couture tracksuits evoke a physical reaction from me. I apologize for saying that to those of you who still wear them. I can’t help it. The cringe is automatic. Juice Couture tracksuits were all the rage in the early noughties. I didn’t even like them then, but I couldn’t deny their popularity and status symbolism. … Continue reading
ATL, BTL, OTL – what’s with all the abbreviations?
Marketers use a lot of abbreviations and terms which sound like mumbo jumbo to outsiders. So here’s a quick overview of three of those terms! Continue reading
Quote of the Week | March 13, 2016
Don’t Let Employees Sabotage Your Protocols
I don’t often have the time to get a manicure, so when I treat myself to this little luxury I want to fully enjoy it. In preparation for my sister in law’s wedding a few weeks ago, I made time to get my nails done at the salon of the hotel we were staying in. While the … Continue reading
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