Briefs. They’re some of the most time consuming, tedious documents to put together during a creative project, but they are also the most important. Whether you’re launching a large scale website overhaul or developing a one off newspaper advertisement, the brief to your creative team member needs needs to be clear and thorough for her … Continue reading
Tag Archives: Dubai
‘Tis the Season to Be Tactful
With Eid Al Fitr just around the corner, you can expect a barrage of greetings from brands that subtly (and not so subtly) want to promote their products/services on the occasion. Seasonal advertising may seem simple, but so many brands have no clue how to do it with tact. Here are my top three tips to … Continue reading
Big project wrap up!
Hey Sparkers! It’s been a MANIC few months with my consultation clients hence the minimal blogging – sorry! Hopefully over the quieter summer months I will have more time to pick up the pace on the blogging side. I just wrapped up a big project with one of the loveliest clients I’ve ever had, Zoom In … Continue reading
The priceless benefit of being someone’s “guy”
Panky is my “guy”. My jewellery guy, that is. 5 years ago my friend referred me and my now husband to Monili Jewellers as a reliable place to purchase our wedding jewellery. In the lead up to our big day we had a variety of pieces custom made with them and worked with Panky, the co-owner, the whole time. Hagglers at … Continue reading
Early Adopters and Juicy Couture Tracksuits
Bedazzled Juicy Couture tracksuits evoke a physical reaction from me. I apologize for saying that to those of you who still wear them. I can’t help it. The cringe is automatic. Juice Couture tracksuits were all the rage in the early noughties. I didn’t even like them then, but I couldn’t deny their popularity and status symbolism. … Continue reading
Don’t Let Employees Sabotage Your Protocols
I don’t often have the time to get a manicure, so when I treat myself to this little luxury I want to fully enjoy it. In preparation for my sister in law’s wedding a few weeks ago, I made time to get my nails done at the salon of the hotel we were staying in. While the … Continue reading
Astrolabs Digital Marketing Courses
A few months ago I posted about working on my weaknesses and forcing myself out of my marketing comfort zone. I followed through on this promise to myself and went on the hunt for some digital marketing classes to take. Being completely realistic with myself, I knew I could not commit to long term courses, … Continue reading
Quote of the Week | February 7, 2016
Do We Want to Save Steve’s Job?
Last October I wrote about Insydo being one of my favourite newcomers to the social media scene. Their clever intro video set high expectations for their marketing, as its tone was a fresh, humorous change. I was unsure if they would be able to keep it up, but their latest campaign proves that not only … Continue reading
Research 101 for the Startup Entrepreneur
By Azza Yehia CLARIFYING START-UP GOALS It comes as no surprise that building a start-up can be quite a daunting and an overwhelming experience. The first and most basic step of forming a start-up is pitching your idea. To do that, entrepreneurs need to put down all their ideas into a simple document identifying their … Continue reading