I’ve been reading The Purple Cow by Seth Godin (well, listening to it – podcasts and audio books save me on my commutes to work), which is a book centered around the belief that the only way to be noticed in today’s cluttered advertising landscape is to have a remarkable product or service. Even creative … Continue reading
A few months ago I posted about working on my weaknesses and forcing myself out of my marketing comfort zone. I followed through on this promise to myself and went on the hunt for some digital marketing classes to take. Being completely realistic with myself, I knew I could not commit to long term courses, … Continue reading
Etisalat and I have a terrible relationship. After years of billing controversies, expensive plans, and poor customer service, I have very little love left for the company that has received my business for nearly a decade. Beyond the poor product, the UAE telecommunications provider is a dinosaur when compared to its rival Du on the advertising front. Its communication has been old-fashioned, … Continue reading
I visited Egypt for the first time last week to celebrate the marriage of a very dear family member. Based on stories from friends and family, I had a vague idea of what to expect when we arrived in terms of tourism and traffic. I was unprepared, however, to meet some of the best and most … Continue reading
When I first started this blog, I was posting daily. Words were pouring out of me and I was genuinely excited about sharing everything I knew about marketing with small business owners who were looking for new ways to build their businesses. 6 months later, that excitement hasn’t faded but my discipline definitely has and for that I’m … Continue reading
Last October I wrote about Insydo being one of my favourite newcomers to the social media scene. Their clever intro video set high expectations for their marketing, as its tone was a fresh, humorous change. I was unsure if they would be able to keep it up, but their latest campaign proves that not only … Continue reading
The Marketing Spark 