Spec work is any kind of creative work that clients request to be submitted prior to actually signing an agency. A Canadian ad agency is campaigning for this industry practice to be stopped in this hilarious video. Continue reading
Tag Archives: Public Relations
Three Ways to Lose a Client Pitch
Confused about why you aren’t winning pitches? Multinational marketer Mohamed Ebaid explains why clients open their doors to very few boutique agencies. Continue reading
October 4, 2015: Quote of the Week
Sparks of inspiration to start your week! Continue reading
September 20, 2015: Quote of the Week
Sparks of inspiration to start your week! Continue reading
Why Can’t My PR Agency Guarantee Coverage?
Ever wondered why PR agencies say they can’t 100% guarantee media coverage? Consultant Rola Abu Hassan explains. Continue reading
10 Words to Strike from Your Copy
The copy you write to describe your business has the power to intrigue or repel. Word choice is incredibly important, so with the help of our community I’ve put together a list of words that you should ditch today to keep your copy fresh. Really – This is a tired adverb that can easily be … Continue reading