Briefs. They’re some of the most time consuming, tedious documents to put together during a creative project, but they are also the most important. Whether you’re launching a large scale website overhaul or developing a one off newspaper advertisement, the brief to your creative team member needs needs to be clear and thorough for her … Continue reading
Bedazzled Juicy Couture tracksuits evoke a physical reaction from me. I apologize for saying that to those of you who still wear them. I can’t help it. The cringe is automatic. Juice Couture tracksuits were all the rage in the early noughties. I didn’t even like them then, but I couldn’t deny their popularity and status symbolism. … Continue reading
I don’t often have the time to get a manicure, so when I treat myself to this little luxury I want to fully enjoy it. In preparation for my sister in law’s wedding a few weeks ago, I made time to get my nails done at the salon of the hotel we were staying in. While the … Continue reading
I’ve had a few business owners ask me about Twitter in the last few weeks, so I thought I’d post about my view about the social networking site and whether it’s still an interesting medium for businesses even though it has been in decline since 2014. My impression about the region is that most brands simply don’t … Continue reading
Robert Jones, Managing Director of Coffee Planet, gives TMS insight into the surging Middle Eastern Coffee Scene. Continue reading
Thinking to hire a marketer for your business? These seven questions will help you assess if you’ve found the right one! Continue reading
Time. There never seems to be enough of it, especially when you run your own business. Between managing suppliers, answering emails, and helping your customers, some days promoting your business just doesn’t get a slot in your schedule. But it should. Every single day. Social media platforms are fantastic and inexpensive tools for daily promotion. But … Continue reading
I’ve become a bit of a podcast junkie. Radio in the UAE leaves a lot to be desired, so I’ve finally jumped on the podcast train and found listening to industry related pieces makes my drives far more enjoyable than hearing the same Rihanna song on every station. One of my favorite podcasts is from … Continue reading
The Marketing Spark 