I don’t often have the time to get a manicure, so when I treat myself to this little luxury I want to fully enjoy it. In preparation for my sister in law’s wedding a few weeks ago, I made time to get my nails done at the salon of the hotel we were staying in. While the … Continue reading
By Rares Bansecu Retargeting is a technique that more and more marketers worldwide have started to use. Amazon and other e-commerce sites are using retargeting to successfully increase their online sales. However, how we use this technique is very important. With the increasing number of sites using retargeting, the number of consumer complaints have also increased. More and … Continue reading
Three little letters make up a powerful strategic question. Continue reading
In the third part of our Spark Series on branding, we look at the importance of purposeful brand design. Continue reading
This post is the first of a four part Spark Series on branding. In the past few weeks we’ve established that branding is really important for all businesses and that lack of consistency is a pitfall that many brands encounter. But what is a brand exactly? Some people define it as the logo, design and packaging … Continue reading
After 20 minutes on hold with the “quick delivery” messenger service, I hung up the phone and shook my head in dismay. How could this service claim to handle my delivery more efficiently than other services and yet they could not even attend to my phone call in a timely manner? There was no way … Continue reading
When I first became a manager, I struggled with setting direction for the assistant brand manager with whom I worked. In my head the objectives I was defining were so clear yet results were always so far off what I expected. This was not due to a lack of effort on his part, but instead due … Continue reading
The Marketing Spark 